Over a period of 32 days, I will cycle an average of 250 km per day, from Vancouver to St. John’s, covering a total of 6,941 km.
Each day will be dedicated to a man affected by prostate cancer. I will ride in his honour and share his story to raise awareness about prostate cancer.
You have two options to contribute to the PROCURE CEO Challenge:
Corporate : Commitment of $30,000 over a period of 3 years
For each of the 32 days, we invite businesses to support this cause by funding $10,000 per year for three years, for a total commitment of $30,000. To learn more or join this meaningful initiative, contact us at info@procure.ca or by phone at 1 (855) 899-2873. We would be happy to discuss and answer your questions.
Individual : Make a donation to one of the CEO Challenge days
Choose one of the days below, and you can donate in support of the person who will be honoured during that day.
These contributions will directly support four critical prostate cancer research projects in partnership with the Cancer Research Society. This collaboration demonstrates our unwavering commitment to supporting cutting-edge research initiatives and providing innovative solutions to patients and their families. Together, we will invest a total of 2 million dollars over the next three years, to fund four $500,000 research projects. For the CEO Challenge, we aim to raise $1M to make a tangible difference in countless lives.
Laurent Proulx, CEO of PROCURE
Day
Date
Start
Finish
Distance (km)
In honour of
Funding organization or individual
Commitment over 3 years
Your contribution
1
2025-06-09
Stanley Park (Vancouver)
Sunshine Valley
172
RESERVED
2
2025-06-10
Sunshine Valley
Summerland
240
3
2025-06-11
Summerland
Revelstoke
258
4
2025-06-12
Revelstoke
Field
202
5
2025-06-13
Field
Calgary
218
6
2025-06-14
Calgary
Medicine Hat
286
7
2025-06-15
Medicine Hat
Swift Current
221
LOUIS MARCOTTE, EVP & CFO Intact Financial Corporation