DONATE TO A CEO CHALLENGE DAY

Over a period of 32 days, I will cycle an average of 250 km per day, from Vancouver to St. John’s, covering a total of 6,941 km.

Each day will be dedicated to a man affected by prostate cancer. I will ride in his honour and share his story to raise awareness about prostate cancer.

You have two options to contribute to the PROCURE CEO Challenge:

  1. Corporate : Commitment of $30,000 over a period of 3 years
    1. For each of the 32 days, we invite businesses to support this cause by funding $10,000 per year for three years, for a total commitment of $30,000. To learn more or join this meaningful initiative, contact us at info@procure.ca or by phone at 1 (855) 899-2873. We would be happy to discuss and answer your questions.
    2. Download the Corporate Partnership Program
  2. Individual : Make a donation to one of the CEO Challenge days
    1. Choose one of the days below, and you can donate in support of the person who will be honoured during that day.

These contributions will directly support four critical prostate cancer research projects in partnership with the Cancer Research Society. This collaboration demonstrates our unwavering commitment to supporting cutting-edge research initiatives and providing innovative solutions to patients and their families. Together, we will invest a total of 2 million dollars over the next three years, to fund four $500,000 research projects. For the CEO Challenge, we aim to raise $1M to make a tangible difference in countless lives.

Laurent Proulx, CEO of PROCURE

Day Date Start Finish Distance (km) In honour of Funding organization or individual Commitment over 3 years Your contribution
1 2025-06-09 Stanley Park (Vancouver) Sunshine Valley 172 RESERVED      
2 2025-06-10 Sunshine Valley Summerland 240        
3 2025-06-11 Summerland Revelstoke 258        
4 2025-06-12 Revelstoke Field 202        
5 2025-06-13 Field Calgary 218        
6 2025-06-14 Calgary Medicine Hat 286        
7 2025-06-15 Medicine Hat Swift Current 221 LOUIS MARCOTTE, EVP & CFO Intact Financial Corporation Louis Marcotte $30 000
8 2025-06-16 Swift Current Regina 240        
9 2025-06-17 Regina Carlyle 228        
10 2025-06-18 Carlyle Holland 229        
11 2025-06-19 Holland Winnipeg 133        
12 2025-06-20 Winnipeg Kenora 211        
13 2025-06-21 Kenora Fort Francis 214        
14 2025-06-22 Fort Francis Shebandowan 260        
15 2025-06-23 Shebandowan Thunder Bay 83 TERRY FOX    
16 2025-06-24 Thunder Bay Terrace Bay 215 JEAN PAGÉ, former sports presenter and journalist    
17 2025-06-25 Terrace Bay Wawa 252        
18 2025-06-26 Wawa Sault Ste Marie 226        
19 2025-06-27 Sault Ste Marie Little Current 284        
20 2025-06-28 Little Current Collingwood 232        
21 2025-06-29 Collingwood Pickering 227 JEAN-LUC TRAHAN, PROCURE board member    
22 2025-06-30 Pickering Kingston 222        
23 2025-07-01 Kingston Ottawa 179 FRANCO NIRO, president Franco Niro Holdings Inc The Niro Family Foundation $30 000
24 2025-07-02 Ottawa Repentigny 231        
25 2025-07-03 Repentigny Levis 241  RICHARD MARTINEAU, columnist Journal de Montréal    
26 2025-07-04 Levis Riviere du Loup 202        
27 2025-07-05 Riviere du Loup Perth Andover 219        
28 2025-07-06 Perth Andover Gagetown 223        
29 2025-07-07 Gagetown Port Elgin 235        
30 2025-07-08 Port Elgin Antigonish 231        
31 2025-07-09 Antigonish Sydney 194        
32 2025-07-10 Argentia St. John's  133 RESERVED      
  Total     6941     60 000$