2025 CEO CHALLENGE
Pedaling for prostate cancer research!
In 2025, PROCURE's President and CEO, Laurent Proulx, is embarking on a major challenge to support prostate cancer research! He will ride is bike across the country to raise funds to advance research and improve the lives of men affected by this disease.
For 32 days, he will cycle an average of 220 km per day, from Vancouver, British Columbia, to St. John's, Newfoundland and Labrador, for a total of approximately 6, 654 km. This ambitious challenge aims to raise awareness of the importance of screening and supporting research, while raising funds to help eradicate prostate cancer.
Date
Starting June 6, 2025, you’ll be able to follow Laurent Proulx live on a map by clicking on the button below.
Interested in supporting the PROCURE CEO Challenge?
As part of this challenge, PROCURE is committed to funding critical research projects on prostate cancer. These funds will go directly toward advancing science, improving treatments, and supporting men and their families facing this disease.
Throughout his journey, Laurent Proulx will dedicate each day of his challenge to a man affected by prostate cancer. Every day, he will ride in their honour, share their story, and highlight the importance of early detection and continued research.
To see the list of the days of the challenge, click here.