CEO CHALLENGE DAYS

This summer, I will cycle an average of 220 km per day, from Vancouver to St. John’s, covering a total of 6,625 km.

Each day will be dedicated to a man affected by prostate cancer. I will ride in his honour and share his story to raise awareness about prostate cancer.

You can contribute to the PROCURE CEO Challenge in two ways:

  • Corporate : Commitment of $30,000 over a period of 3 years
    • For each of the 32 days, we invite businesses to support this cause by funding $10,000 per year for three years, for a total commitment of $30,000. To learn more or join this meaningful initiative, contact us at info@procure.ca or by phone at 1 (855) 899-2873. We would be happy to discuss and answer your questions.
  • Individual: Donate directly on a day of the event
    • Choose one of the days below, and you can make a donation in support of the person who will be honoured during that day.

These contributions will directly support four essential prostate cancer research projects in partnership with the Cancer Research Society. By September 2025, we will equally invest a grand total of $2 million over the next three years by funding four $500,000 research projects. For the CEO Challenge, we are aiming for a $1 million goal to make a tangible difference in countless lives.

Laurent Proulx, CEO of PROCURE

Day Date Start Finish Distance (km) In honour of Funding organization or individual Amount committed Your contribution
1 2025-06-06 Stanley Park (Vancouver) Sunshine Valley 172 RESERVED L'ORÉAL CANADA $30 000
2 2025-06-07 Sunshine Valley Summerland 240 JEAN-FRANÇOIS LETARTE, President - MantraPharma    
3 2025-06-08 Summerland Revelstoke 243 ANDRÉ MOUTON, Veteran - Canadian Armed Forces    
4 2025-06-09 Revelstoke Field 202 MICHEL BEAULIEU, PROCURE Ambassador    
5 2025-06-10 Field Calgary 218 RÉJEAN MARQUIS, Noeudvembre Ambassador - Rimouski    
6 2025-06-11 Calgary Medicine Hat 286 MICHAEL FLINKER, President of Flink's Administration Inc. Flink's Administration Inc. 30 000$
7 2025-06-12 Medicine Hat Swift Current 221      
8 2025-06-13 Swift Current Regina 240      
9 2025-06-14 Regina Carlyle 228      
10 2025-06-15 Carlyle Holland 258 LOUIS MARCOTTE, EVP & CFO Intact Financial Corporation Louis Marcotte 30 000$
11 2025-06-16 Holland Winnipeg 133 MICHEL SALOTTI, Co-President Groupe Fortier Auto    
12 2025-06-17 Winnipeg Kenora 217      
13 2025-06-18 Kenora Fort Francis 214      
14 2025-06-19 Fort Francis Shebandowan 260      
15 2025-06-20 Shebandowan Rossport (Thunder Bay) 260      
16 2025-06-21 Rossport White River 203      
17 2025-06-22 White River Batchawana (Sault-Ste-Marie) 242      
18 2025-06-23 Batchawana (Sault-Ste-Marie) Serpent River 241 JEAN-LUC TRAHAN, Member of PROCURE Board Pharmacie Jean Coutu & Brunet 30 000$
19 2025-06-24 Serpent River Sturgeon Falls 250 JEAN PAGÉ, former host and sports journalist GARAGA: A Ray of Sunshine 30 000$
20 2025-06-25 Sturgeon Falls Petawawa 240 WINSTON MCQUADE, spokesperson for PROCURE    
21 2025-06-26 Petawawa Montebello 230 FRANCO NIRO, President Franco Niro Holdings Inc The Niro Family Foundation 30 000$
22 2025-06-27 Montebello Lorraine 120 RICHARD MARTINEAU, Columnist at Journal de Montréal    
23 2025-06-28 Lorraine Lévis 270 RÉGIS LABEAUME, Businessman and former Mayor of Quebec City    
24 2025-06-29 Lévis Rivière-du-Loup 202 PIERRE PAGÉ, Radio host    
25 2025-06-30 Rivière-du-Loup Perth-Andover 219 ALAIN LEMAIRE, Co-founder and company director    
26 2025-07-01 Perth-Andover Gagetown 223      
27 2025-07-02 Gagetown Port Elgin 235      
28 2025-07-03 Port Elgin Antigonish 231      
29 2025-07-04 Antigonish Sydney 194      
30 2025-07-05 BUFFER DAY            
31 2025-07-06 FERRY Sydney - Argentia 16h        
32 2025-07-07 Argentia St. John's 133 RÉSERVÉ    
  Total     6 625     $180 000