CEO CHALLENGE DAYS

This summer, I will cycle an average of 250 km per day, from Vancouver to St. John’s, covering a total of 6,941 km.

Each day will be dedicated to a man affected by prostate cancer. I will ride in his honour and share his story to raise awareness about prostate cancer.

You can contribute to the PROCURE CEO Challenge in two ways:

  • Corporate : Commitment of $30,000 over a period of 3 years
    • For each of the 32 days, we invite businesses to support this cause by funding $10,000 per year for three years, for a total commitment of $30,000. To learn more or join this meaningful initiative, contact us at info@procure.ca or by phone at 1 (855) 899-2873. We would be happy to discuss and answer your questions.
  • Individual: Donate directly on a day of the event
    • Choose one of the days below, and you can make a donation in support of the person who will be honoured during that day.

These contributions will directly support four essential prostate cancer research projects in partnership with the Cancer Research Society. By September 2025, we will equally invest a grand total of $2 million over the next three years by funding four $500,000 research projects. For the CEO Challenge, we are aiming for a $1 million goal to make a tangible difference in countless lives.

Laurent Proulx, CEO of PROCURE

Day Date Start Finish Distance (km) In honour of Funding organization or individual Amount committed Your contribution
1 2025-06-09 Stanley Park (Vancouver) Sunshine Valley 172 RESERVED    
2 2025-06-10 Sunshine Valley Summerland 240      
3 2025-06-11 Summerland Revelstoke 258      
4 2025-06-12 Revelstoke Field 202      
5 2025-06-13 Field Calgary 218 RÉJEAN MARQUIS, Bowvember Ambassador - Rimouski    
6 2025-06-14 Calgary Medicine Hat 286 MICHAEL FLINKER, president of Flink's Administration Inc. Flink's Administration Inc. $30 000
7 2025-06-15 Medicine Hat Swift Current 221 LOUIS MARCOTTE, EVP & CFO Intact Corporation Financière Louis Marcotte $30 000
8 2025-06-16 Swift Current Regina 240      
9 2025-06-17 Regina Carlyle 228      
10 2025-06-18 Carlyle Holland 229      
11 2025-06-19 Holland Winnipeg 133      
12 2025-06-20 Winnipeg Kenora 211      
13 2025-06-21 Kenora Fort Francis 214      
14 2025-06-22 Fort Francis Shebandowan 260      
15 2025-06-23 Shebandowan Thunder Bay 83      
16 2025-06-24 Thunder Bay Terrace Bay 215 JEAN PAGÉ, PROCURE's Emeritous ambassador, former sports presenter and journalist     
17 2025-06-25 Terrace Bay Wawa 252      
18 2025-06-26 Wawa Sault-Sainte-Marie 226      
19 2025-06-27 Sault-Sainte-Marie Little Current 284      
20 2025-06-28 Little Current Collingwood 232      
21 2025-06-29 Collingwood Pickering 227 JEAN-LUC TRAHAN, PROCURE Board member Pharmacie Jean Coutu & Brunet $30 000
22 2025-06-30 Pickering Kingston 222 WINSTON MCQUADE, PROCURE Spokeperson    
23 2025-07-01 Kingston Ottawa 179 FRANCO NIRO, president Franco Niro Holdings Inc The Niro Family Foundation $30 000
24 2025-07-02 Ottawa Repentigny 231 PIERRE PAGÉ, radio presenter    
25 2025-07-03 Repentigny Lévis 241 RICHARD MARTINEAU, Columnist Journal de Montréal    
26 2025-07-04 Lévis Rivière-du-Loup 202 ALAIN LEMAIRE, Cofounder and Director of Companies    
27 2025-07-05 Rivière-du-Loup Perth-Andover 219 RÉGIS LABEAUME, Businessman and former mayor of Quebec    
28 2025-07-06 Perth-Andover Gagetown 223      
29 2025-07-07 Gagetown Port Elgin 235      
30 2025-07-08 Port Elgin Antigonish 231      
31 2025-07-09 Antigonish Sydney 194      
32 2025-07-10 Argentia St. John's 133 RESERVED    
  Total     6941     $120 000