This summer, I will cycle an average of 220 km per day, from Vancouver to St. John’s, covering a total of 6,639 km.
Each day will be dedicated to a man affected by prostate cancer. I will ride in his honour and share his story to raise awareness about prostate cancer.
You can contribute to the PROCURE CEO Challenge in two ways:
Corporate : Commitment of $30,000 over a period of 3 years
For each of the 32 days, we invite businesses to support this cause by funding $10,000 per year for three years, for a total commitment of $30,000. To learn more or join this meaningful initiative, contact us at info@procure.ca or by phone at 1 (855) 899-2873. We would be happy to discuss and answer your questions.
Individual: Donate directly on a day of the event
Choose one of the days below, and you can make a donation in support of the person who will be honoured during that day.
These contributions will directly support four essential prostate cancer research projects in partnership with the Cancer Research Society. By September 2025, we will equally invest a grand total of $2 million over the next three years by funding four $500,000 research projects. For the CEO Challenge, we are aiming for a $1 million goal to make a tangible difference in countless lives.
Laurent Proulx, CEO of PROCURE
Day
Date
Start
Finish
Distance (km)
In honour of
Funding organization or individual
Amount committed
Your contribution
1
2025-06-06
Vancouver (Jericho beach)
Sunshine Valley
179
RAYMONDE LÉGER, resilient mother taken by breast cancer
L'ORÉAL CANADA
$30 400
2
2025-06-07
Sunshine Valley
Summerland
241
JEAN-FRANÇOIS LETARTE, President - MantraPharma
$100
3
2025-06-08
Summerland
Revelstoke
243
ANDRÉ MOUTON, Veteran - Canadian Armed Forces
$1 000
4
2025-06-09
Revelstoke
Field
202
MICHEL BEAULIEU, PROCURE Ambassador
Anonymous
$30 000
5
2025-06-10
Field
Calgary
240
RÉJEAN MARQUIS, Bowvember Ambassador - Rimouski
Anonymous
$30 100
6
2025-06-11
Calgary
Medicine Hat
287
MICHAEL FLINKER, President of Flink's Administration Inc.
Flink's Administration Inc.
$30 000
7
2025-06-12
Medicine Hat
Swift Current
222
JEAN KRASHEVSKI
NOVARTIS
$30 000
8
2025-06-13
Swift Current
Regina
263
DANIEL OUELLETTE, cousin
$1 000
9
2025-06-14
Regina
Carlyle
238
KARL BLACKBURN, Candidate for the Leadership of the Quebec Liberal Party
10
2025-06-15
Carlyle
Holland
229
LOUIS MARCOTTE, EVP & CFO Intact Financial Corporation
Louis Marcotte
$30 000
11
2025-06-16
Holland
Winnipeg
164
MICHEL SALOTTI, Co-President Groupe Fortier Auto
Anonymous
$30 000
12
2025-06-17
Winnipeg
Kenora
218
13
2025-06-18
Kenora
Fort Francis
214
$1 000
14
2025-06-19
Fort Francis
Shebandowan
260
15
2025-06-20
Shebandowan
Rossport (Thunder Bay)
260
$1 000
16
2025-06-21
Rossport
White River
203
17
2025-06-22
White River
Batchawana (Sault-Ste-Marie)
242
MARVYN KUSSNER, Founding President of PROCURE
$1 500
18
2025-06-23
Batchawana (Sault-Ste-Marie)
Serpent River
241
JEAN-LUC TRAHAN, Member of PROCURE Board
Pharmacie Jean Coutu & Brunet
$30 100
19
2025-06-24
Serpent River
Sturgeon Falls
224
JEAN PAGÉ, former host and sports journalist
GARAGA: A Ray of Sunshine
$30 200
20
2025-06-25
Sturgeon Falls
Petawawa
235
WINSTON MCQUADE, spokesperson for PROCURE
Construction Broccolini Inc
$30 000
21
2025-06-26
Petawawa
Montebello
230
FRANCO NIRO, President Franco Niro Holdings Inc
The Niro Family Foundation
$35 500
22
2025-06-27
Montebello
Lorraine
113
RICHARD MARTINEAU, Columnist at Journal de Montréal
Anonymous
$35 500
23
2025-06-28
Lorraine
Lévis
287
RÉGIS LABEAUME, Businessman and former Mayor of Quebec City
$9 550
24
2025-06-29
Lévis
Rivière-du-Loup
192
PIERRE PAGÉ, Radio host
$30 025
25
2025-06-30
Rivière-du-Loup
Grand Falls
193
ALAIN LEMAIRE, Co-founder and company director
$1 000
26
2025-07-01
Grand Falls
Fredericton
238
JACQUES DORAIS, distinguished notary and bon vivant
