CEO CHALLENGE DAYS

This summer, I will cycle an average of 220 km per day, from Vancouver to St. John’s, covering a total of 6,639 km.

Each day will be dedicated to a man affected by prostate cancer. I will ride in his honour and share his story to raise awareness about prostate cancer.

You can contribute to the PROCURE CEO Challenge in two ways:

  • Corporate : Commitment of $30,000 over a period of 3 years
    • For each of the 32 days, we invite businesses to support this cause by funding $10,000 per year for three years, for a total commitment of $30,000. To learn more or join this meaningful initiative, contact us at info@procure.ca or by phone at 1 (855) 899-2873. We would be happy to discuss and answer your questions.
  • Individual: Donate directly on a day of the event
    • Choose one of the days below, and you can make a donation in support of the person who will be honoured during that day.

These contributions will directly support four essential prostate cancer research projects in partnership with the Cancer Research Society. By September 2025, we will equally invest a grand total of $2 million over the next three years by funding four $500,000 research projects. For the CEO Challenge, we are aiming for a $1 million goal to make a tangible difference in countless lives.

Laurent Proulx, CEO of PROCURE

Day Date Start Finish Distance (km) In honour of Funding organization or individual Amount committed Your contribution
1 2025-06-06 Vancouver (Jericho beach) Sunshine Valley 179 RAYMONDE LÉGER, resilient mother taken by breast cancer L'ORÉAL CANADA

$30 400

2 2025-06-07 Sunshine Valley Summerland 241 JEAN-FRANÇOIS LETARTE, President - MantraPharma   $100
3 2025-06-08 Summerland Revelstoke 243 ANDRÉ MOUTON, Veteran - Canadian Armed Forces   $1 000
4 2025-06-09 Revelstoke Field 202 MICHEL BEAULIEU, PROCURE Ambassador Anonymous $30 000
5 2025-06-10 Field Calgary 240 RÉJEAN MARQUIS, Bowvember Ambassador - Rimouski Anonymous $30 100
6 2025-06-11 Calgary Medicine Hat 287 MICHAEL FLINKER, President of Flink's Administration Inc. Flink's Administration Inc. $31 000
7 2025-06-12 Medicine Hat Swift Current 222 JEAN KRASHEVSKI NOVARTIS $30 000
8 2025-06-13 Swift Current Regina 263 DANIEL OUELLETTE, cousin   $1 000
9 2025-06-14 Regina Carlyle 238 KARL BLACKBURN, Candidate for the Leadership of the Quebec Liberal Party Anonyme        $30 000
10 2025-06-15 Carlyle Holland 229 LOUIS MARCOTTE, EVP & CFO Intact Financial Corporation Louis Marcotte $30 000
11 2025-06-16 Holland Winnipeg 164 MICHEL SALOTTI, Co-President Groupe Fortier Auto Anonymous $30 000
12 2025-06-17 Winnipeg Kenora 218 KARL TREMBLAY, The Cowboys Fringants singer    
13 2025-06-18 Kenora Fort Francis 214 STÉPHANE SEGUIN, DIREXYON VP   $1 000
14 2025-06-19 Fort Francis Shebandowan 260 CLÉMENT BASTIEN - BOOKED           $9 000
15 2025-06-20 Shebandowan Rossport (Thunder Bay) 260 MARC BONIN   $1 000
16 2025-06-21 Rossport White River 203 DENIS PETITCLERC    
17 2025-06-22 White River Batchawana (Sault-Ste-Marie) 242 MARVYN KUSSNER, Founding President of PROCURE   $4 000
18 2025-06-23 Batchawana (Sault-Ste-Marie) Serpent River 241 JEAN-LUC TRAHAN, Member of PROCURE Board Pharmacie Jean Coutu & Brunet $30 100
19 2025-06-24 Serpent River Sturgeon Falls 224 JEAN PAGÉ, former host and sports journalist GARAGA: A Ray of Sunshine $32 900
20 2025-06-25 Sturgeon Falls Petawawa 235 WINSTON MCQUADE, spokesperson for PROCURE Construction Broccolini Inc $30 000
21 2025-06-26 Petawawa Montebello 230 FRANCO NIRO, President Franco Niro Holdings Inc The Niro Family Foundation $35 500
22 2025-06-27 Montebello Lorraine 113 RICHARD MARTINEAU, Columnist at Journal de Montréal Anonymous $35 500
23 2025-06-28 Lorraine Lévis 287 RÉGIS LABEAUME, Businessman and former Mayor of Quebec City   $750
24 2025-06-29 Lévis Rivière-du-Loup 192 PIERRE PAGÉ, Radio host   $30 025
25 2025-06-30 Rivière-du-Loup Grand Falls 193 ALAIN LEMAIRE, Co-founder and company director   $3 500
26 2025-07-01 Grand Falls Fredericton 238 JACQUES DORAIS, distinguished notary and bon vivant Anonymous $30 500
27 2025-07-02 Fredericton Port Elgin 232  GASPARD FAUTEUX, Founding president, Fondation Raoul-Barré    
28 2025-07-03 Port Elgin Antigonish 222 BRUCE MORRISON    
29 2025-07-04 Antigonish Sydney 194 PIERRE BÉLANGER, MD Anonymous $30 400
30 2025-07-05 BUFFER DAY               $50  
31 2025-07-06 FERRY Sydney - Argentia 16h        
32 2025-07-07 Argentia St. John's 133 CAREGIVERS   $3 230
  Total     6 639     $521 055