This summer, I will cycle an average of 250 km per day, from Vancouver to St. John’s, covering a total of 6,941 km.
Each day will be dedicated to a man affected by prostate cancer. I will ride in his honour and share his story to raise awareness about prostate cancer.
You can contribute to the PROCURE CEO Challenge in two ways:
Corporate : Commitment of $30,000 over a period of 3 years
For each of the 32 days, we invite businesses to support this cause by funding $10,000 per year for three years, for a total commitment of $30,000. To learn more or join this meaningful initiative, contact us at info@procure.ca or by phone at 1 (855) 899-2873. We would be happy to discuss and answer your questions.
Individual: Donate directly on a day of the event
Choose one of the days below, and you can make a donation in support of the person who will be honoured during that day.
These contributions will directly support four essential prostate cancer research projects in partnership with the Cancer Research Society. By September 2025, we will equally invest a grand total of $2 million over the next three years by funding four $500,000 research projects. For the CEO Challenge, we are aiming for a $1 million goal to make a tangible difference in countless lives.
Laurent Proulx, CEO of PROCURE
Day
Date
Start
Finish
Distance (km)
In honour of
Funding organization or individual
Amount committed
Your contribution
1
2025-06-09
Stanley Park (Vancouver)
Sunshine Valley
172
RESERVED
2
2025-06-10
Sunshine Valley
Summerland
240
3
2025-06-11
Summerland
Revelstoke
258
4
2025-06-12
Revelstoke
Field
202
5
2025-06-13
Field
Calgary
218
RÉJEAN MARQUIS, Bowvember Ambassador - Rimouski
6
2025-06-14
Calgary
Medicine Hat
286
MICHAEL FLINKER, president of Flink's Administration Inc.
Flink's Administration Inc.
$30 000
7
2025-06-15
Medicine Hat
Swift Current
221
LOUIS MARCOTTE, EVP & CFO Intact Corporation Financière
Louis Marcotte
$30 000
8
2025-06-16
Swift Current
Regina
240
9
2025-06-17
Regina
Carlyle
228
10
2025-06-18
Carlyle
Holland
229
11
2025-06-19
Holland
Winnipeg
133
12
2025-06-20
Winnipeg
Kenora
211
13
2025-06-21
Kenora
Fort Francis
214
14
2025-06-22
Fort Francis
Shebandowan
260
15
2025-06-23
Shebandowan
Thunder Bay
83
16
2025-06-24
Thunder Bay
Terrace Bay
215
JEAN PAGÉ, PROCURE's Emeritous ambassador, former sports presenter and journalist
17
2025-06-25
Terrace Bay
Wawa
252
18
2025-06-26
Wawa
Sault-Sainte-Marie
226
19
2025-06-27
Sault-Sainte-Marie
Little Current
284
20
2025-06-28
Little Current
Collingwood
232
21
2025-06-29
Collingwood
Pickering
227
JEAN-LUC TRAHAN, PROCURE Board member
Pharmacie Jean Coutu & Brunet
$30 000
22
2025-06-30
Pickering
Kingston
222
WINSTON MCQUADE, PROCURE Spokeperson
23
2025-07-01
Kingston
Ottawa
179
FRANCO NIRO, president Franco Niro Holdings Inc
The Niro Family Foundation
$30 000
24
2025-07-02
Ottawa
Repentigny
231
PIERRE PAGÉ, radio presenter
25
2025-07-03
Repentigny
Lévis
241
RICHARD MARTINEAU, Columnist Journal de Montréal
26
2025-07-04
Lévis
Rivière-du-Loup
202
ALAIN LEMAIRE, Cofounder and Director of Companies
27
2025-07-05
Rivière-du-Loup
Perth-Andover
219
RÉGIS LABEAUME, Businessman and former mayor of Quebec