This summer, I will cycle an average of 220 km per day, from Vancouver to St. John’s, covering a total of 6,625 km.
Each day will be dedicated to a man affected by prostate cancer. I will ride in his honour and share his story to raise awareness about prostate cancer.
You can contribute to the PROCURE CEO Challenge in two ways:
Corporate : Commitment of $30,000 over a period of 3 years
For each of the 32 days, we invite businesses to support this cause by funding $10,000 per year for three years, for a total commitment of $30,000. To learn more or join this meaningful initiative, contact us at info@procure.ca or by phone at 1 (855) 899-2873. We would be happy to discuss and answer your questions.
Individual: Donate directly on a day of the event
Choose one of the days below, and you can make a donation in support of the person who will be honoured during that day.
These contributions will directly support four essential prostate cancer research projects in partnership with the Cancer Research Society. By September 2025, we will equally invest a grand total of $2 million over the next three years by funding four $500,000 research projects. For the CEO Challenge, we are aiming for a $1 million goal to make a tangible difference in countless lives.
Laurent Proulx, CEO of PROCURE
Day
Date
Start
Finish
Distance (km)
In honour of
Funding organization or individual
Amount committed
Your contribution
1
2025-06-06
Stanley Park (Vancouver)
Sunshine Valley
172
RESERVED
L'ORÉAL CANADA
$30 000
2
2025-06-07
Sunshine Valley
Summerland
240
JEAN-FRANÇOIS LETARTE, President - MantraPharma
3
2025-06-08
Summerland
Revelstoke
243
ANDRÉ MOUTON, Veteran - Canadian Armed Forces
4
2025-06-09
Revelstoke
Field
202
MICHEL BEAULIEU, PROCURE Ambassador
5
2025-06-10
Field
Calgary
218
RÉJEAN MARQUIS, Noeudvembre Ambassador - Rimouski
6
2025-06-11
Calgary
Medicine Hat
286
MICHAEL FLINKER, President of Flink's Administration Inc.
Flink's Administration Inc.
30 000$
7
2025-06-12
Medicine Hat
Swift Current
221
8
2025-06-13
Swift Current
Regina
240
9
2025-06-14
Regina
Carlyle
228
10
2025-06-15
Carlyle
Holland
258
LOUIS MARCOTTE, EVP & CFO Intact Financial Corporation
Louis Marcotte
30 000$
11
2025-06-16
Holland
Winnipeg
133
MICHEL SALOTTI, Co-President Groupe Fortier Auto
12
2025-06-17
Winnipeg
Kenora
217
13
2025-06-18
Kenora
Fort Francis
214
14
2025-06-19
Fort Francis
Shebandowan
260
15
2025-06-20
Shebandowan
Rossport (Thunder Bay)
260
16
2025-06-21
Rossport
White River
203
17
2025-06-22
White River
Batchawana (Sault-Ste-Marie)
242
18
2025-06-23
Batchawana (Sault-Ste-Marie)
Serpent River
241
JEAN-LUC TRAHAN, Member of PROCURE Board
Pharmacie Jean Coutu & Brunet
30 000$
19
2025-06-24
Serpent River
Sturgeon Falls
250
JEAN PAGÉ, former host and sports journalist
GARAGA: A Ray of Sunshine
30 000$
20
2025-06-25
Sturgeon Falls
Petawawa
240
WINSTON MCQUADE, spokesperson for PROCURE
21
2025-06-26
Petawawa
Montebello
230
FRANCO NIRO, President Franco Niro Holdings Inc
The Niro Family Foundation
30 000$
22
2025-06-27
Montebello
Lorraine
120
RICHARD MARTINEAU, Columnist at Journal de Montréal
23
2025-06-28
Lorraine
Lévis
270
RÉGIS LABEAUME, Businessman and former Mayor of Quebec City